Video Christmas Cards – Merry Christmas!
December 5, 2011
Merry Christmas!
The videos on the tree are all taken from videos I made for clients this year. Is yours there?
Christmas is a great time to touch base with your customers. Have you arranged some branded Christmas cards this year to send out to all your clients? If not, why not send a branded video Christmas card instead? – It’s very eco-friendly and surprisingly cost effective. I can adapt any of the videos below to feature your logo, and I can even change the colours to match your brand. There are six designs to choose from, at three price points. Simply choose which one you want, and email me or give me a call on 07800 792878.
This is the video up at the top of this post. With 32 screens you can showcase your best work of the year – these can be photos or video. If you’re a kitchen fitter that takes photos of the finished kitchens, or a jewellery designer that has images of your products to show off, this is the ideal video to remind people of your versatility. The text, logo and background (and of course, screen content) can all be changed in this video.
A bit quirkier than your average greetings card video, the text, logo and the highlight colours on the robots can all be changed to fit with your brand.
There are three options for the main greeting in this sparkly video – Merry Christmas, Happy Holidays and Happy New Year. The colours can also be changed, although the blue end of the spectrum looks best for this one, and the logo can be replaced with yours. This video works best with lighter coloured logos.
Shiny, sparkly Christmas balls. Everything can be changed here – the logo, both screens of text, the background colour, (although the red end of the spectrum works best) and even the colour of the baubles.
A simple pixellated Christmas tree. Both lines of text, the text background colour, and the logo at the end can all be changed to match your brand.
A beautifully simple Christmassy video, this could even be used as an intro to the Christmas edition of your video blog. The colours of the background and flakes, both lines of text and the company logo can all be changed in this video.
If you would like to have any of the above as your business’s Christmas e-card, to put on your blog, in your newsletter, on your YouTube channel, to send out to all your Twitter followers, Facebook fans, Google+ circles or LinkedIn contacts, just give me a call on 07800 792878 or email me. Merry Christmas!
Best DVD Commentary Ever – Casual Friday Viral Video
November 26, 2011
I love this. Arnold Schwarzenegger totally misses the point of a DVD commentary:
FedEx – Branded Viral Video of the Week
November 21, 2011
A Canada goose posts a hockey stick to an American dog. But it’s the way it gets there that has given this video more than 335,000 views this week:
As I’ve mentioned before, viewers respond to a video which has obviously had a lot of work put into it. Rube Goldberg videos are often big on YouTube and this one is especially clever, as the domino device fits the ‘storyline’ of something travelling from Canada to the USA, but more importantly, the whole time we are watching the dominos fall, we are looking at the company’s brand. Well done FedEx.
So, what can we learn from this? You don’t have to have a huge budget to pull off a video like this one. No doubt Fedex did spend quite a bit on this, but it is the kind of thing any of us could do, given a place to film, a bit of time, and the will to see it through. Could a Rube Goldberg device work for your business?
John Lewis – Branded Viral Video of the Week
November 15, 2011
You may have already seen this week’s video, as it debuted on ITV during X Factor on Saturday, to an audience of over 9 million. By that time it had been online for one day and already had over 200,000 views. It’s now up to almost 750,000.
There are still 41 days until Christmas, and often people recoil from any festive themed commercialism this early, but somehow this ad has captured people’s hearts (except Charlie Brooker whose entertaining Twitter rant against it no doubt increased the viewers by some margin). Yes, Charlie’s right, there are no children who would actually look forward to giving a gift rather than receiving one, but that’s not really the point and verisimilitude in advertising has never been the hallmark of a great ad.
What this ad does, and why it is being shared so much more than last year’s John Lewis Christmas ad (which, one year on, has still only clocked up just over 450,000 views – which is more than the 2009 and 2008 ads put together), is that it creates emotion. YouTube commenters and tweeters report tears in eyes and lumps in throats, and while some are complaining about the cover version of the Smiths song, most comments are positive.
Of course, this emotion isn’t easy to achieve. John Lewis have been trying for years now, with their Christmas ads all sharing a certain style, but this time they seem to have hit it just right.
So, what can we learn from this? Like I always say, emotion is a big thing for viral videos. This one is the hardest to pull off, but laughter, amazement and surprise work too.
Quick update – Aardvlog 19
November 10, 2011
In which I reveal how last week’s talk went and tease some important information for B2B companies coming up in the next Aardvlog.
Chevy Sonic – Branded Viral Video of the Week
November 7, 2011
Something a little different from the usual style of marketing video this week
Rather than talking about why people should buy this car, its safety, fuel efficiency or whatever, they chucked it out of a plane. Why? Because this isn’t a traditional marketing video – it’s not designed to sell you the car. Not really. This is social video marketing – it’s designed to engage you, to get you to talk about the video (and therefore the brand), to share the video with your friends, to raise brand awareness. Ultimately, the goal of all of these is to sell more cars, but Chevy are playing the long game.
This is, to some extent, true of most car ads – the purchase is so expensive that very few people will choose a car based on an advert. It’s all about making you feel positive about the brand. Most car ads do this, however, by showing off the features of the car or showing happy people driving it and having fun (or both). Chevy have simply shown us a hypnotically beautiful video of their car falling through the air.
I think it’s pretty effective.
So, what can we learn from this? Marketing videos come in different varieties. You don’t have to batter viewers with information about your product to sell it, in fact you may not need to say anything about the product to have an impact – just give them something nice to watch.
One more thing – The whole video teases an ending that doesn’t come – the landing. I like that (I’m not entirely sure why) but others are frustrated by it. What do you think? Do you wish you saw the impact? Was it a deliberate ploy by Chevy to make people argue about what would happen? Does the ad work for you?
Pushing the Envelope – Casual Friday Viral Video
November 5, 2011
Conan O’Brien may be about to push the envelope on late night television…
Branded Viral Video of the Week: Axe
October 31, 2011
It’s Hallowe’en, so…
So, what can we learn from this? Not much to go into this week. If you can tie your brand to a holiday somehow, do it. This video has over 160,000 views not because it’s so great (although it is well filmed and mildly amusing) but because it is timely and relevant. The views will no doubt slow down after today, but the ad has reached a lot of people in a short time.
Casual Friday Viral Video – Shark Pool
October 28, 2011
This is not a real film. But it should be. Honestly, this is such a well made trailer, it’s hard to distinguish from many real Hollywood trailers – at first.
The scariest thing about this video? The guy in the black and green shirt at 20 seconds in is Jonathan Lipnicki. You know – the cute one from Jerry Maguire. I feel so old.
Call to Action – Vlog 18
October 26, 2011
In which I explain the importance of having a single strong call to action at the end of your video.
Recent Posts
Archives
Categories
Tags
Twitter Updates
© Aardvark Corporate Films 2011 | Privacy Policy | Terms and Conditions | Newsletter | Blog | 
| 
|
| 